Fundraising in arts & culture isn’t just about asking for money—it’s about developing a deep and wide community of passionate supporters who are invested in your mission. Creative Capital, a 10-part video series from RSC Associates, is your practical guide to building that community through a strong, sustainable fundraising program for your organization. Hosted by fundraising expert Bob Swaney, each short session offers real-world strategies rooted in decades of experience helping over 150 arts groups raise hundreds of millions in support.

From setting goals to making the ask, cultivating donors to engaging your board, this series gives you the tools—and the confidence—to fund your mission with purpose and clarity. Whether you're just getting started or ready to level up, Creative Capital will help you build the relationships and strategies that lead to long-term success.

Kick off the series with the fundamentals that fuel fundraising success. In this opening session, Bob Swaney—Founder of RSC Associates—shares the core principles that have helped over 150 arts and culture organizations build stronger, more sustainable contributed revenue programs. You’ll explore what makes a solid fundraising foundation, why the Annual Fund is your most reliable source of income, and how to align your structure with proven best practices. With a clear framework and actionable next steps, this session sets the stage for long-term growth—and smarter fundraising.